As if Amazon needed more promotion, CNET, Washington Post, The Verge, Popular Mechanics, Business Insider, NBC, and many more, covered the event like it is actual news (don’t forget Facebook is doing the same). These tech company events have become part of our culture, but the reporting ignores the deep implications of these technologies. In fact, Amazon outdid itself this time around with its insistence on invading our privacy.

Most importantly, Amazon created a pair of glasses that have Alexa embedded in them. Because things went brilliantly with Google Glass, Amazon decided, hey, let me get in on that action of resistance to new technologies. With its “Echo Frames”, Amazon will be able to record everything that users see. That includes all of the people out there who do not want to wear Echo Frames, and there’s nothing we can do about it–except declare they’re not allowed in certain places.

What does Amazon want to do with this? Sell things to you at every turn. Your world with Echo Glasses will be a walking advertisement. You see something and an alert pops up to buy it. Alexa will announce it to you in the new Echo Ear Buds. And talk to you through a ring called Echo Loop. You’ll be tapped into all the ads you could ever dream of . . .

But that’s not all. Don’t forget that Amazon owns the Ring Doorbell. Ring Doorbell and the Neighbors App have deals with police departments across the United States to “share” information from Ring on request. So they will sell this to the police. We also know that Amazon has given Echo data to police in certain circumstances.

My guess is they’ll also force their workers to wear Echo Glasses to monitor them on the job.

We need to be wary of these new technologies. Ask the tough question about why tech companies want to sell them, and think of the implications. As I mentioned in a previous post, newspapers are only concerned (especially the Washington Post) in the most banal ways.